You + Me

Collecting cultural artifacts that inform and inspire what we create.

“the object-idea”: the future of what used to be called advertising

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The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.

Not sure if this is another way of saying social platforms but an interesting thought.

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Written by youplusme

August 16, 2010 at 4:48 am

Posted in Design projects

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