Archive for May 2008
There are a variety of great agencies and creatives who work with and or inside agencies, many of which suffer from an identity crisis.
Some production shops think their AD agencies, some AD agencies think their interactive studios, etc… The water gets even more muddied when you talk about “web” shops because of the very distinct disciplines that have developed since the webs inception.
Now we can understand a client’s need and comfort of having one shop they trust to eventually provide all these kind of web and print services. But here is the kicker; the work and financial bottom line are suffering, just look around at the work being produced.
Now you wouldn’t have your mechanic fix your car and then have them suggest which carpet sample you should use for the living room floor, and then turn around and ask them to paint your portrait?
Specialists are called that because they perform a task in which they are an expert. Amateur work leads to amateur results.
Now I’m not saying that there isn’t a possibility that an agency could juggle the mechanical task of building a web site while choosing which color scheme that should symbolize a visual brand while doing the art work for the cover of a sales CD. I’m just saying it’s very rare to find that and those
who promote themselves as such are not usually qualified to do the work.
In the immortal words of TLC “Don’t go chasing waterfalls Please stick to the rivers and lakes that you’re used to…”